Most of us jump right to social media. We think we have to be tweeting, Facebooking, sharing photos on Instagram and on and on. And while social media, when done correctly can be very effective, I am here to tell you, there is another way to build your audience---magazine articles.
By writing articles for some of the 7,000+ magazines currently in print, you have the potential to reach thousands of readers in a meaningful way. And the good news is you don’t have to be a journalist to write for magazines, you just have to be a competent writer.
Here are the basic steps, broken way down, on how to begin this process. (If you want more depth information writing for magazines, I have an article in the 2016 Writer’s Market starting on page 30).
2. Figure out who your ideal reader is and study magazines that he/she would read. Read the articles, pay attention to the length of the articles and the style of the writing.
3. Look up the writer’s guidelines for the magazines. Write a compelling query (no more than one page) and send it to the editor. If she likes the idea she will get back to you with a contract and you will then write the article (where you can include a sentence about you at the end and your website URL).
Magazine writing is a great way to reach new readers.
At this year’s Writer’s Digest Annual Conference in August in NYC, I am so excited to be presenting a workshop, Building Your Platform through Magazine Articles. In this session I am going to talk about the different steps and strategies on how to submit to the many available publications. The goal is to give everyone the tools needed to begin building or strengthening their platform through magazine articles.
If want to learn more about this idea and you need another great conference fix, after the fantastic NCW event, consider a trip to NYC for the Writer’s Digest Conference. It is going to be an amazing 3 days filled with great speakers, an intense pitch slam and it’s a chance to make good connections.
p.s. It’s good to be back on the Writing Bug.