Saturday, April 9, 2016

"H" Hello, I'm A Creative Entrepreneur

by Rich Keller

You're a published writer, aren't you? Since you read The Writing Bug I have to assume this fact. And yes, I know the reason one shouldn't assume from The Odd CoupleFor the purpose of this week's column I say you're a published writer, regardless if it's short stories, articles, or books.

Do you market these works on social media or your website to drum up readers? Do you boost Facebook posts and create ads to generate sales? Do you get speaking engagements from your works? Can you re-purpose your works for other venues? In the end, do you make some sort of income from your writing through one or more avenues?

Congratulations! You're a creative entrepreneur!

For many the Age of Just Writing has gone the way of the dinosaur and American Idol. Creatives in this generation wear many hats -- publisher, marketer, speaker, and educator to name a few. You may contract the marketing or publishing out to another source. Nevertheless, you still make an income from it while you attempt to find other ways to increase revenue streams. 

This is not a bad thing. When Henry Ford created the motorized Quadricycle back in 1896 he didn't close up and retire to Antigua for the rest of his life. He opened additional revenue streams with the creation of  the Model T, the Model TT truck, airplane engines, and so on. Did everything work? Of course not -- the name Pinto comes to mind. Still, the company tried to push the creative envelope through both good and bad times.

This is you, creative entrepreneur. Not everything is going to be a bestseller. Take a look at the prolific works of Stephen King. Take away his most famous tomes and the ones transformed into movies or television series. Can you remember the other material he wrote? Probably not, but Mr. King doesn't care. He's a creative entrepreneur, and he's going to plug ahead in whatever stream he can.

I understand, you're an artist. That's fine. You just need to embrace your creative entrepreneurship along with your artistic ability. There's no need to be the stereotypical starving creative who lives in a squalid Lower Manhattan studio and and dines on a steady diet of white bread and Ramen noodles for the whiff of a hint of a chance of success. Open up the entrepreneurial side of your creativity to start the potential flow of revenue.

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