Post by Kerrie
Filling in for Kelly
With my first book, there were only so many options when it came to marketing. The Internet was a toddler at the time, socia media didn't exist and Amazon was in its grass roots phase. I sent out press releases, found education and home schooling conferences to have a booth at, did some school talks and reached out to my main market (teachers) through mailings. It was calculated and a pretty standard way to market books.
Fast forward to now---things are shifting and changing so fast, what worked a year ago for marketing a book, doesn't work any more. I've heard Twitter isn't as effective any more, some say Facebook is the way to go, Google + popped on the scene to confuse us, some swear by GoodReads, others tout Instagram, some see results with LinkedIn and blogging gets mixed reviews.
With all these marketing options on the scene now, what is an author to do? I wish I had an answer or a list of sure things for you to do, but I don't. I'm hoping we can actually help each other out here.
So, all you authors out there hawking your wares, let's talk. What is one marketing thing that has worked for you in the past 6 months? Something that actually showed an increase in your sales. Please share what it was in the comments so we create a helpful resource list for each other and maybe make all our lives easier.
I have my own publishing company now and am trying many different marketing approaches. One thing that worked for me recently was doing a promotion on Kobo. I offered a couple of my Hot Chocolate Press books at a discounted rate for a weekend and I let the Kobo Writing Life team know I was running the promo. It worked. One of the books appealed more to the Kobo reader and sold about 30 books. I felt it was a success considering how easy it was to implement and it helped raise awareness of the newly released title.
So, What has worked for you? Let's help each other in this crazy, constantly changing world of book marketing and provide some much needed support. :-)
Happy Writing and Marketing!